About 3 | makeovers

Pune’s redevelopment specialists — given a brand built with the same care as the homes they hand over.

Anandee Homes does what every old Pune society quietly hopes for — they walk in, take on the redevelopment, and walk out, leaving behind a home families actually want to live in. It’s a category built almost entirely on trust. And trust, in real estate, is something you can’t fake.

So the brand was built to do the talking before the first meeting. A website that walks visitors through projects, processes, and promises with the calm of a developer who’s done this enough times not to need to oversell. A social presence that brings the work — and the people behind it — into the daily feed of every society chairman thinking about their next move. And hoardings designed to do what hoardings should — earn a second look on a busy Pune flyover and stay in the head long enough to prompt a phone call.

A brand that opens the door long before the keys are ever handed over.

Athleisure built on the philosophy of hustle — made for the ones already moving — packaged into a brand that moves with them.

Bharathon isn’t just selling athleisure. It’s selling a mindset — Hustle Kar, Haasil Kar — to a generation that runs on six AM gym sessions, 9-to-9 grinds, and the quiet belief that the work always pays off. The clothes were ready. What it needed was a world that matched the philosophy.

So the brand was built from the ground up. A logo and identity system that carries the weight of the hustle without ever needing to shout. Packaging that feels less like a parcel and more like a small win every time a customer opens it. And a website built to be the meeting ground — part shop, part community, part rallying point for everyone showing up for themselves every single day.

A label for the ones who don’t just dream the goal — they show up for it.

Six decades of trust, distilled into a single emblem.

Sixty years is a long time to build a name on word-of-mouth alone. But that’s exactly how Gayatri Corporation got here — Pune’s go-to for tile adhesives, waterproofing chemicals, AAC blocks, hardware, laminates and construction chemicals, passed from one builder to the next through nothing but reputation. What was missing was An emblem to carry it forward was the missing piece.

So the logo was built from the ground up. The “G” became a load-bearing pillar — strength, structure, six decades of standing tall. And tucked inside it, the silhouette of Lord Ganesha — the family’s blessing, the auspicious nod every Indian construction begins with. One emblem. Three layers of meaning. Rolled out across a stationery suite that finally lets sixty years of legacy show up in the room before the conversation does.

A name that’s always been trusted, now with a mark that says it out loud.

Continental food with a desi tadka, served across Pune — given a brand as crave-worthy as the menu itself.

Crazy Cheesy isn’t a cafe. It’s a craving. The kind that hits at 9 PM on a weekday when nothing but extra cheese on a tandoori paneer pizza will do. Across multiple outlets in Pune, they’ve spent years perfecting the small art of taking a continental classic and giving it just enough Indian attitude to feel like home — burgers with bite, pizzas with tadka, and shakes thick enough to be a meal of their own.

A menu like that needed a brand that could keep up with the appetite. So everything got the full treatment. A logo that walks in already grinning. Packaging built for the photo before the first bite. Social media that doesn’t just sell food — it builds the appetite, frame by frame, with cheeky writing, drool-worthy product shots, and the kind of festive content that turns scrollers into walk-ins. End-to-end marketing, end-to-end mood.

A brand as warm, indulgent, and impossible to resist as the food it’s wrapped around.

The quiet force behind heavy commercial vehicles across 11 countries — given the brand voice to finally be heard.

If you’ve ever wondered why a 40-tonne truck doesn’t feel like a 40-tonne truck — that’s engineering like Accurub’s at work. Their rubber and rubber-to-metal bonded components are the bit between the road and the driver, soaking up every bump and jolt the highway can throw. Eleven countries depend on it. Most of them have no idea who to thank.

Which made the brief a fun one — give a brand that lives behind the scenes a presence worth showing up for. The social feed found a voice that B2B usually forgets it’s allowed to have. The Automechanika stall pulled buyers in mid-stride and gave them a reason to stay. The brochure carried the conversation long after the handshake had moved on.

Same engineering standard. Just translated into design.

Engineering sheet metal for the world’s industries since 1992 — now with the visual presence of the global manufacturer, it has always been.

There’s a good chance you’ve ridden in something HPPL helped build.
A car, a lift, a train, maybe a solar panel mount you walked past this morning. Since 1992, they’ve been pressing, cutting, and welding sheet metal into the parts that hold modern industry together — three IATF-certified plants quietly shipping to the US, Germany, Italy, Finland, and Australia.

So the work was about turning the volume up — without ever turning the integrity down. A social media presence that finally looks the part of a global manufacturer. Brochures that feel less like leaflets and more like showroom collateral. Visiting cards engineered to open the right rooms. And a stall built to do what HPPL’s components have always done — earn attention, then hold it.

A brand finally as well-engineered as everything that rolls out of its plants.

Digitally engineered lenses from a house Pune has trusted since 1956 — given the packaging and print to match the precision inside.

Lensmaker is the digitally engineered lens label born out of Paranjpe Opticians — a Pune optical institution since 1956, now in its fourth generation. The product runs on tight tolerances. The brand had to carry the same discipline.

A product this precise can’t be wrapped in anything ordinary. So the packaging was built to do the introductions on the shelf — clean hierarchy, a palette that knows when to stop, structural details that hint at the engineering tucked inside. The brochure picked up the same tone. Technical, but never clinical. The kind of print an optician keeps on their counter, not in a drawer.

A 70-year legacy, finally with the look of something built for the next 70.

Defending the nation since 1964. A digital presence built with the same precision.

There’s a category of company you’ll never see advertised on a billboard — and Hanuman Engineering is one of them. Since 1964, they’ve been making armour fighting vehicle spares, bomb shells ranging from 51mm to 155mm, PINAKA rocket components, and tank spares for the Indian Ordnance Factories, Aerospace, and Indian Railways. The kind of work that doesn’t ask for applause. It just asks to keep going.

The job was to bring that gravity online without dressing it up. A website that walks visitors through products, infrastructure and clientele with the calm of someone who has nothing to prove. A social presence that finally let a 60 year legacy be seen. And a brochure system sharp enough to sit on any government or OEM table without flinching.

Built for a brand that has spent six decades being depended on — and never once needing to brag about it.

A Pune business school shaping the next generation of leaders — given a brand presence that speaks their language.

Choosing where to do an MBA isn’t a decision anyone takes lightly. It’s two years, a small fortune, and the launchpad for the next decade of a young person’s working life. Trinity has spent years building the kind of campus that earns that decision the hard way — strong faculty, real placements, and an academic culture that quietly turns out professionals the industry actually wants to hire.

What the brand needed was a voice that walked into that conversation early — before the brochure, before the campus visit, while a student is still scrolling Instagram between lectures. So the social media became the front gate. Campus moments, faculty wins, alumni stories, placement updates — all stitched together with the kind of tone that feels human, not administrative. The brochures followed in the same key. Considered enough for a parent to trust. Sharp enough for a student to keep.

A business school that earns the seat in the classroom — and now, the scroll on the phone too.

A Pune school shaping young minds — given a brand presence that grows alongside its students.

Schools used to live entirely on word-of-mouth. Today, they live on every parent’s phone screen first. Gayatri English Medium School has spent years building the kind of campus a parent feels good sending a child to — strong academics, real values, a culture that prepares kids for life and not just exams. What the brand needed was a presence that brought all of that into the everyday feed of every family in the neighbourhood.

So the work spread across the school’s entire experience. A social presence that turned classroom moments, achievements and events into stories parents look forward to seeing. Stationery that gives the school a consistent face across every notebook and circular. Hoardings that show up confidently across the city around admissions season. Event design and invites that make every annual day, sports day and parents’ meet feel like the occasion it actually is.

A school brand that finally feels as warm, considered and present as the campus behind it.

An Orlando concierge healthcare practice led by Dr. Mrunal Patil — given a digital presence as personal as the care itself.

Prerna Health isn’t a clinic. It’s a different way of practising medicine. Concierge primary care, lifestyle medicine, holistic wellness — built around the belief that the body heals when it’s actually listened to. Led by Dr. Mrunal Patil, named Orlando’s Doctor of the Year 2025, the practice has spent years turning patients into people who feel seen long before they feel better.

The work made sure that warmth showed up online too. A social presence built around awareness, education, and gentle reminders to put your health first — written, designed and posted with the same care a doctor brings to a consult. The numbers followed naturally. From around 400 followers to 766, organically — no shortcuts, no inflated metrics, just real people choosing to stick around. Layered alongside it, paid ads and performance marketing built to bring the right patients through the door, and content writing that lets the practice speak in its own voice across every platform.

Marketing run with the same intent the clinic runs on — and the proud first international chapter of Makeovers’ story.

Ekaant was envisioned as more than just a residential project—it was imagined as a quiet escape within the city, where living feels calmer, slower, and more connected to nature. The challenge was to build a brand identity that captures this sense of serenity while still appealing to a modern, urban audience.

Our approach was rooted in the idea of “a dialogue with nature.” We translated this philosophy into a visual and communication system that feels light, breathable, and harmonious. Inspired by natural elements, the identity combines soft tones, minimal forms, and organic motifs to create a sense of balance and stillness.

The logo itself reflects this narrative, blending architectural structure with natural symbolism, forming a mark that feels both grounded and alive. This balance extends across all touchpoints—from brochures to outdoor creatives—where clean layouts, ample spacing, and subtle textures create a refined and calming visual experience.

Rather than overwhelming with information, the communication focuses on clarity and emotion, allowing the space, the design, and the lifestyle to speak for themselves. Every element is intentionally restrained, reinforcing the idea of peaceful, thoughtful living.

The result is a brand that doesn’t just present a home, but offers a state of mind. Ekaant stands for a way of living where nature, design, and silence come together in perfect harmony.

Pune’s redevelopment specialists — given a brand built with the same care as the homes they hand over.

A brand that opens the door long before the keys are ever handed over.

Continental food with a desi tadka, served across Pune — given a brand as crave-worthy as the menu itself.

A brand as warm, indulgent, and impossible to resist as the food it’s wrapped around.

A homegrown label of handmade macramé and crochet — given a logo that holds the same care woven into every product.

Some brands are built in factories. Knits and Knots is built by hand, knot by knot, thread by thread. Each piece comes out of long hours, slow craft, and the kind of attention to detail you can’t automate. A brand like that needs an emblem that earns its place — not louder than the product, but quietly as honest.

So the logo was designed the way every Knits and Knots piece is made. Considered. Patient. Built around the soft, looped, woven character of the craft itself, with just enough warmth to feel handmade. One mark. One personality. The kind that sits on a tag and instantly says this was made for you, by someone who cared.

A logo as gentle and intentional as the craft it carries.

Athleisure built on the philosophy of hustle — made for the ones already moving — packaged into a brand that moves with them.

A label for the ones who don’t just dream the goal — they show up for it.

Swarna Akarshan Jewels — a luxury house of jewellery, watches and eyewear, given the brand world to match the things it sells.

SAJ doesn’t sell ordinary things. Fine jewellery, luxury timepieces, premium eyewear — the kind of pieces a customer carries into the most important moments of their life. A category like that doesn’t allow for a half-measure brand. Every touchpoint had to feel like the box you’d save long after the purchase.

So the work began at the foundation. A logo built on quiet confidence, not loud declaration. A product catalogue designed less like a brochure and more like a coffee table book — the kind you flip through slowly. A visiting card that earns its place in a wallet. And a brochure that does what good luxury collateral should — hold attention without ever raising its voice.

A brand finally as carefully crafted as the pieces inside it.